An enterprising professional with more than 2 decades of experience in sourcing and manufacturing. Shukla has led teams across varied product lines in the world of lifestyle fashion from homeware, fashion accessories and apparel.

With a Master's Degree in Business Management, specialising in International Trade and Marketing, Shukla has a deep understanding of how to bridge the gap between manufacturing and the retail business where the products are required yesterday and demanding forecasting is a challenge.

With a reputation for service excellence, he has created, managed and developed businesses across different spectrums from "niche" designer brands to wholesalers, servicing luxury products to wider markets with focus on Product Design, Cost Analysis, Re-Engineering, Supplier Management and Business Processes.

An expert in Product Development, Production Planning, Sourcing, Social Compliance and Audit Procedures. He has worked with some of the world's leading brands, driven by his work ethics, discipline and values. He is deeply passionate about Corporate Social Responsibility, but believes that CSR is more than just trying to fulfil a responsibility, it's more about making a difference.