Lead Associates has over 80 combined years of expertise within the luxury fashion and retail industry.

Established in 2013, based in London and Dubai with a global reach, we advise fashion and lifestyle brands on business development, new market entry, strategic planning, financial business management and creative brand building.

A partnership between senior executives with a network of industry experts representing all verticals within the fashion and lifestyle sectors who hold an in-depth knowledge in brand equity and relations.

We deliver a focused range of competencies across various specialisations using experience gained with international brands and retail groups in the Middle East, Europe and North America. The unique combination of creative expertise with strong business acumen places Lead Associates as the go-to company that bridges the challenges for brands looking to develop and take their business into a new phase for the future.

"The Lead Advantage" derives from a core set of capabilities that set the context for all our client relationships. They reflect both what we bring to the table and who we are as a company. We seek to build on these to deliver distinctly different and valuable services to our clients.

We pride ourselves on our extensive experience in assessing the unique business context of global brands, particularly in the wholesale and retail industries. Through countless engagements, we have developed a keen understanding of the brand relationships around the globe. We are recognised for our ability to discern and frame complex environments in ways that drive both understanding and decision making for our clients.

At Lead Associates, we place tremendous emphasis on developing intellectually rigorous, fact-based analyses and recommendations that are tightly aligned with our clients' individual needs and objectives. We conduct extensive, tailored primary source interviews with customers, suppliers, subject matter experts, and other industry participants to capture and assess trends most likely to shape our clients' prospects for success. It is our conviction that an effective strategy cannot rely on off-the-shelf knowledge, but must be informed through an analytically intensive, "outside-in" process that applies broad knowledge to specific client questions.

Our approach to our client relationships is reflective of our own culture, a highly collaborative, team-oriented, and non-hierarchical manner. We come from different professional backgrounds and encourage debate and discourse to create a unique mix of experience and intellectual intensity. We then create an environment where this talent can flourish. This is also reflected in how we interact with our clients. We are proud of our reputation for responsive client service and our long-term relationships with our industry affiliates, many of which date back a decade or more.

We pride ourselves on the reputation we have developed over the years as ethical, socially responsible and highly respected professionals. Our mission is to ensure that we continue to enjoy a reputation as a company fully engaged in the industry it serves and within the community it reaches.