UNIQUE. DISTINCTIVE. INNOVATIVE. MEMORABLE.

LEAD are brand experts, with 30 years of global brand experience, working with over 200 of the worlds most coveted brands. Brand evolution is a priority in today’s demanding and competitive marketplace. We work closely with you to create a unique and distinctive brand identity through creative and innovative strategies.

BRAND DEVELOPMENT

Attar is a branding expert, working with over 200 of the world’s most luxurious brands.  Her 28 years of experience has placed her as Chief Creative Office for leading groups, redefining their vision, brand positioning, marketing, and communications strategies, and leading their campaigns.

 Attar has achieved over $5 Million dollars’ worth of PR on behalf of the businesses that she has led and over 300M reach on individual campaigns placing them amongst the world’s best.  Her approach to branding is total immersion, leading with innovation, disruption, and impact.

Our team works with you to develop a unique and distinctive brand identity for your brand or product through creative and innovative strategies.

Brand development is a continuous process that involves ongoing refinement and evolution as businesses grow and evolve over time. 

Our goal is to create a strong brand that stands out in a crowded marketplace and resonates with its target audience. Authentic, Unique, Relevant, and Memorable.

OUR ROLE

BRAND IDENTITY:

The visual & verbal identity is a critical component including elements such as the logo, color scheme, typography, copywriting, and imagery that represent the brand visually. Developing a strong visual identity that is consistent across all marketing channels, reinforcing your brand's identity and making it easier for customers to recognize and remember.

 BRAND MESSAGING: 

Helping you communicate your brand's value proposition to your target audience. This includes developing key messages that communicate the brand's unique selling points, as well as creating a tone of voice that aligns with the brand's personality and values.

BRAND EXPERIENCE:

Creating a positive and memorable customer experience that reflects the brand's values and personality across all touchpoints.

 BRAND ACTIVATION:

Creating campaigns and activations that bring the brand to life and engage its target audience.